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Success story

NinjaFit levels up

NinjaFit is a ninja obstacle training facility in Dallas, Georgia, with classes from toddlers to adults, competition teams, birthday parties, camps, and World Ninja League Tier 1 and Tier 2 qualifiers all season. It moved from four separate tools to one connected website and back office: a preview from September 27, 2026, and live on its own domain since October 11, 2026.

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NinjaFit home page
NinjaFit competitions page on a phone
The challenge

Great gym. Too many tools.

Like most ninja gyms, NinjaFit ran on a general-purpose site builder, a separate booking system, a separate payment processor and separate event forms. Each did its job, but none of them knew anything about ninja competitions, and families had to hop between them.

Before: A general website builder that doesn't know what a WNL qualifier is
After: One fast site built for ninja gyms, in NinjaFit's brand
Before: Booking, payments and sign-ups in separate systems
After: Classes, parties, camps, memberships and payments in one place
Before: Competition details spread across flyers, posts and forms
After: One page per competition: flyer, countdown, run order, live stream, results
Before: Registrations and rosters checked by hand
After: WNL athlete IDs, waivers and Stripe checkout, rosters and league exports built in
342improvements shipped since the preview went up on September 27
99Lighthouse performance on a phone (accessibility and best practices: 100)
0accessibility violations at phone width (axe, WCAG 2.1 AA)
106athletes' results on the competitions page

Supporting details: improvement count from the "What's new" notes sent to NinjaFit's owners since September 27, 2026. Scores from Lighthouse (mobile mode, home page, measured October 11, 2026) and the axe engine at 375 px; test results, not a certification. Business results will be added once they can be measured honestly.

The first week

How the site came together

  1. Preview up, with registration

    • Home, competitions, classes, schedule, pricing, parties and contact pages
    • Competition registration with Stripe checkout and confirmation emails
    • Back office: events, rosters, exports, refunds, schedule editor, staff
    • Run orders with shareable athlete links and the live stream

  2. Families get accounts

    • My account for families, with self-serve cancellations and refunds
    • Privacy policy for CCPA and GDPR, registration terms, data downloads
    • Security hardening and an accessibility pass on every page

  3. Built for the World Ninja League

    • WNL athlete IDs, divisions by age, waiver confirmation
    • Help for first-time WNL families
    • Special events page with flyers and sign-ups

  4. A whole new look

    • Redesigned home, competitions, classes, pricing, parties and coaches pages
    • Competition results with podiums and search
    • Online camp sign-ups with payment, photos and videos
    • The gym's own waiver, signed online, with desk check-in

  5. Memberships and analytics

    • Memberships with automatic monthly billing and member self-service
    • Analytics: visitors, sources and the actions that matter, with no cookies
    • Teams, build-your-own pages, the menu editor, closures
    • History with one-click restore, nightly backups and data download
Special events page with a Next up spotlight

Every change reached the owners the next morning in a short "What's new" email, written for them.

Tour the site

Every page, designed around ninja

Competitions page
CompetitionsThe season at a glance, the next event with a countdown, and tier-colored cards.
Weekly schedule
ScheduleA color-coded week with coaches on every class; a list on phones.
Pricing page
PricingMemberships with a classes-a-week meter, class passes and drop-ins.
Birthday parties page
PartiesPackages side by side and a request form with all the details.
Classes page
ClassesA "Who's training?" age picker and every program in its schedule color.
Back office dashboard (sample data)
Back officeUpcoming competitions, registrations and a to-do list. (Sample data.)
Membership plans with Join buttons
MembershipsPlans families can join online, billed automatically each month.
NinjaFit's waiver, signed online
WaiverThe gym's own waiver, signed on a phone before the first visit.
Ready when you are

Give your gym the HQ it deserves

Your preview is free: give us your current website and we build your new one, ready to explore. If you choose to launch, implementation is $999 and the platform is $399/month at introductory rates. No payment before you approve launch. Or request a 30-minute walkthrough with a Ninja HQ expert.

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