Reports and insights
Growth, insights, website traffic, local search and AI answer tracking, and the hours report.
- What do the numbers on Insights mean?Insights shows what each family has paid you, how many come back, and your membership churn. Only owners see it. Open Analytics > Insights.
- Which families are champions, at risk or lost?Insights sorts every paying family into six groups, from Champions to Lost. Click a group to list its families, or download them as a CSV file.
- How do I see how my gym has grown since NinjaHQ?Open Analytics > Growth to compare the 3 months before launch with the latest 3 full months, plus charts of money, visits and new families. Owners only.
- How do I share my gym's success story with NinjaHQ?On Analytics > Growth, add your own words and tick the permission box. NinjaHQ only shares your story when you say yes, and you can untick it any time.
- How do I see who visits my gym's website?Open Analytics > Website traffic to see visitors, where they came from, which pages they read and what they did. Pick a date range with the buttons at the top.
- Why are my website visits lower than in Google Analytics?NinjaHQ counts visits without cookies, and skips robots, signed-in staff and browsers that ask not to be tracked, so totals can run a bit lower.
- How do I stop my own visits from being counted?At the bottom of Analytics > Website traffic, add your gym's or home network under Visits not counted. Visits from then on are left out.
- How do I track a flyer, post or email with a tagged link?On Analytics > Website traffic > Sources, use Tag a link to make a web address and QR code. Visits from it show up under Campaigns with its name.
- How do I find out what to improve on my website?On Analytics > Website traffic, the What to improve tab ranks tips from real visits. Videos, Speed & problems, Engagement, Forms and A/B tests show the details.
- How do I see how my gym ranks against other gyms in search?Analytics > Search vs competitors gives a search score for Google Maps, Google, Bing and AI answers, next to the gyms you compete with. Owners open it.
- How do I connect Google Search Console?On Analytics > Search vs competitors, press Connect Google Search Console and sign in, or upload an export. You get real Google clicks by month. Owners only.
- What is Search & AI visibility and how do I read it?Search & AI visibility shows how often ChatGPT, Claude, Gemini and Perplexity name your site and your Google rank, checked monthly, when it is set up.